
The Butterly Story
In 2006, ChickAdvisor launched as Canada’s first product review site with a focus on millennial women. We tried to raise money, but investors thought the idea of a woman reviewing mascara was preposterous. Well, we had a lot of fun proving them wrong, and now product reviews are a billion dollar industry.
Now we’ve launched Butterly to give our brand partners their own in-house solution that turns the services we’ve been doing for them manually into a turnkey technology that they can easily use themselves. With Butterly, our brand partners have total ownership, saving money, time and collecting valuable first party data that can be leveraged to launch more consumer-driven products.
We think you’ll agree it’s butter this way.
Deep Domain Expertise.
Kick Ass Platform.
This platform is built from our 16 years of experience delivering pre-launch review campaigns for brands. Butterly is our natural evolution, turning what we have done for our clients manually for more than a decade, into an easy-to-use technology.

Certified Women Owned
Women Owned is an initiative from the Women’s Business Enterprise National Council (WBENC) and WEConnect International to create a movement of support for Women Owned businesses. We support female entrepreneurs and those who do business with them by raising awareness for why, where and how to buy Women Owned.
We have been certified as at least 51 percent owned, operated and controlled by a woman or women by WBENC in the United States and WEConnect International globally.
