Campaign Objectives
- Launch a COVERGIRL brand community within Canada.
- Identify brand advocates to secure testimonials new products.
- Secure online reviews and social content to be used in product advertising and raising awareness of COVERGIRL products.
“With the help of Butterly, we have been able to launch a COVERGIRL Canadian community that has grown to 26 000+ members in the first year, and has given us consumer insights as well as great quality reviews and authentic social content through several product sampling...”
– Fabienne Bozec, Director of E-Commerce and Digital Marketing, Coty
Achievements
4+ Ratings
0
%
Overall Purchase Intent
0
%
Social Shares
0
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