

Campaign Objectives
- Leverage Butterly community to identify 100 brand advocates
- Secure Instagram content to drive brand awareness
- Syndicate product reviews through Bazaar Voice
“With the help of Butterly, we have been able to launch a COVERGIRL Canadian community that has grown to 26 000+ members in the first year, and has given us consumer insights as well as great quality reviews and authentic social content through several product sampling opportunities. Butterly has been very easy to navigate to extract the required information from acquisitions and sampling programs.”
– Fabienne Bozec, Director of E-Commerce and Digital Marketing, Coty




Achievements
4+ Ratings
0
%
Overall Purchase Intent
0
%
Social Shares
0